We will be showcasing the stories of participants; highlighting the impact the event has on the Greater Manchester community; and driving national and regional engagement with the event on the ground, online and across social media.
The marathon, which welcomes over 30,000 participants each year, aims to become known as ‘the world’s friendliest marathon’.
The marathon is organised by mass-participation events company Human Race. Founded in 1990, the company specialises in triathlon, cycling and running competitions.
Andrew Smith, chief executive of Human Race, said: “The adidas Manchester Marathon is always one of the highlights of the Human Race calendar. The atmosphere around the city is unrivalled.
“We are excited to continue our journey creating a best-in-class experience for our participants and supporters, while leaving a positive sporting legacy for everyone in the local community.”
Tom Inskip, Director of Sport & Fitness at The PHA Group, said: “It is fantastic to be working with Human Race to help raise nationwide awareness of the adidas Manchester Marathon and to showcase just how friendly, inclusive and diverse the event is.”
He added that having handled PR for mass participation events previously, including long-standing client Royal Parks Half Marathon, the agency was “excited to work on a full marathon for the first time”.