When Paris-based dating app happn wanted to launch in the UK, we knew we had an exciting challenge on our hands. They had only 100,000 UK users, were rarely mentioned without reference to Tinder and were keen to set themselves apart in a competitive space. We knew that ‘finding love’ online was a hot topic: the dating app marketplace was on the rise and competition was fierce. We launched a campaign that saw their UK user base grow to over 2 million in three years. That’s a whole lot of love.
“It has been fantastic to benefit from their expertise, dedication and deep understanding of the British media landscape. PHA brought together a great team of pro-active professionals who, in the case of Happn, have demonstrated their ability to raise brand awareness and strengthen our positioning in a highly efficient manner over the past 3 years.”