We were briefed to drive awareness for Snag to support the brand and Brie Read’s vision of providing tights that fit properly to as many people as possible, regardless of size, height, shape or disability. This included:
• Profiling Brie Read by telling her inspiring personal story through interview placement, expert commentary and thought leadership in both her local Scottish media and national publications.
• Drafting and submitting award entries for the brand to showcase its success and innovative size inclusive approach.
• Supporting product launches and key company news stories through press office activity.