The future of women’s health and the important role tech has to play

With the global femtech market projected to be a $100 billion industry by 2030, brands and organisations in this space are continuing to make a significant impact on women’s health and wellness. With that in mind, our team of healthcare PR specialists have shared their thoughts on the future of woman’s health and the important role tech has to play.

Catherine, Associate Director

The rise of femtech is helping to break down barriers by providing accessible, personalised and data-driven solutions to address the unique needs of women’s health. By shining a spotlight on subjects that were once considered taboo or stigmatised, femtech now helps to encourage open and honest conversations, empowering women to take control of their health.

Sophie, Account Director

When we talk about femtech, we must also talk about intersectionality. A UK review released earlier this year found that there is bias with medical devices, putting people of colour at risk of poorer health. And in relation to women’s health, we know that there are glaring and persistent disparities in maternal outcomes for Black women.

Technology is full of opportunities to help improve the health experiences of women from marginalised communities, however when apps, AI models or trackers are developed these trials must include women of all backgrounds.

Femtech can empower women (and not just cis-women) to record their own data and advocate for themselves, but by design, it must also be inclusive. This could include digital accessibility to benefit users with disabilities, looking at cultural considerations, advocating for intersectional research or the ongoing development of an inclusive community of users.”

Holly, Senior Account Manager

Research shows up to 90% of women experience dysmenorrhea (painful periods), but half (51%) say that they felt their healthcare professional had failed to take their period issues seriously. Femtech solutions in the form of cycle trackers, at-home tests and wearable tech are arming women with the information they sorely need – and deserve to have sight of – in order to better understand their own bodies and more confidently advocate for themselves in clinical settings.

Megan, Account Manager

The future of women’s health is inextricably linked to technological advancements. As we harness the power of innovation, we have a unique opportunity to revolutionise the way we approach the unique health needs of women.

Emerging technologies like AI, wearables, and digital therapeutics have the power to guide how we approach preventative care, disease management and overall wellbeing for women. However, realising this potential will require a concerted effort to prioritise women’s health needs, addressing data gaps, and ensure unbiased access.

Used responsibly and inclusively, the transformative capabilities of technology can help us to unlock new discoveries in women’s health, empowering individuals, and communities alike.

I’m particularly intrigued to see the role technology will have in optimising the health of elite female athletes. From wearable devices that monitor biometrics and performance metrics in real-time, to AI-driven injury prediction models and personalised recovery plans, these cutting-edge innovations are revolutionising how we approach training, injury prevention, and rehabilitation for sportswomen.

By embracing these technological developments, we can unlock new levels of peak performance and longevity for professional sportswomen, ensuring they can push the boundaries whilst prioritising their long-term wellbeing.

Olivia, Account Manager

The future of women’s health is incredibly promising, largely driven by groundbreaking advancements in technology. Innovations in telemedicine, wearable health devices, and personalised medicine are revolutionising how women manage their health.

These technologies provide greater access to care, more accurate diagnoses, and tailored treatments, empowering women to take control of their health like never before. As we continue to integrate tech into healthcare, we can expect significant improvements in health outcomes and a more equitable healthcare landscape for women on a national and global scale.

To learn more about our work within the femtech sector head to our Healthcare PR page.

Get in touch with the team