Promoting Alan Vey and Aventus
Aventus is a leader in Web3 innovations, building and integrating Web3 powered solutions to enterprises across different sectors. Led by Forbes 30 under 30 winner Alan Vey, Aventus has partnered with a host of renowned companies, enabling them to generate new revenue streams, improve operational efficiencies and take full advantage of the latest innovative technologies.
PHA began working with Alan Vey and Aventus to promote his profile as a leader in Web3. The brief was received at a time when public sentiment towards Web3 was mixed. Media were critical of NFTs, and the prolonged crypto-winter brought into question the longevity of crypto-currencies.
Through a thorough market analysis, we identified a persistent knowledge gap in the media when it came to understanding Web3. Taking advantage of Alan’s expertise and experience, PHA created and deployed a dedicated thought leadership campaign, setting up interviews, opinion articles and reactive commentary within key target media to position Alan Vey as an authoritative voice on the latest Web3 news.
Following the success of the thought leadership campaign, PHA extended its brief to also function as the press office for Aventus. Alongside the profiling of Alan Vey, we promoted key company milestones via target media to support Aventus’ presence at industry events, while at the same delivering coverage to support partnership discussions and generate awareness with stakeholders in the UK and abroad.
This strategic approach enabled Aventus to engage with important national and trade media outlets, effectively raising awareness and providing educational insight. Over a period of eight months, PHA secured over 40 pieces of coverage in key media titles including the BBC, Entrepreneur, Euromoney, City A.M., IT Pro, and Verdict, alongside podcast interviews and commentary on breaking Web3 trends. The coverage solidified Alan’s position as one of the leading voices in Web3, leading to inbound media enquiries and promoting the work of Aventus Network as a company introducing enterprises to Web3 solutions.
PHA also provided support on Aventus’ partnership with the film rights holders for The Wolf of Wall Street alongside world-leading film producers and editors on the launch of The Wolf of Wall Street Experience. The PR campaign promoted the launch of exclusive and limited NFT drops, generating mass press awareness of Aventus.
YoY increase in media mentions
of press coverage in US titles
pieces of coverage secured