Driving awareness and showing the expertise of the fintech helping to solve the housing affordability crisis

Tembo is a London based fintech on a mission to transform consumer lending through the power of family. Starting with homeownership, it arranges and advises on a range of innovative family and later life mortgages which help first-time buyers get on the ladder faster and for less.

The company wanted to raise its awareness among first time buyers, as well as potential business partners. At the same time, it wanted to demonstrate its expertise and credibility, and show that it understood the challenges facing new home buyers due to the generational wealth gap and wider housing crisis.

Based on this our campaign had three objectives: to increase brand awareness, to raise CEO Richard Dana’s profile, and to drive interest in the Tembo product by showing that Tembo is turning the tide on home ownership and helping first time buyers make a near impossible task, possible.

When we began working together, Tembo had recently closed a £2.5 million fundraise, which we felt would be a strong news hook to kick off coverage. We created a press release and secured an exclusive with the FT Adviser, before distributing the release widely to media to further amplify coverage.

To extend the brand story, we then recommended a market research project to Tembo. We wanted to create a whitepaper and data stories that would demonstrate the challenges first time buyers were facing and show the opinions on the housing market for first time buyers and home owners alike, so that we could show Tembo’s expert commentary and stance on the issues alongside the findings. We managed the research and whitepaper project from end-to-end, working with Tembo to design the questions, commission the research, write the whitepaper, and create a press release and content plan off the back of it. We used these findings on an ongoing basis for both press releases and commentary pitching to raise awareness of the issues Tembo is solving and to further develop CEO Richard Dana’s media profile.

Alongside this project, we also supported with company announcements around new partners Tembo was working with, further demonstrating its growth as a business and promising future.


pieces of coverage across national, property, finance, business, technology and consumer media.

22 million

people reached through published coverage

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