SSAFA came to us as a well-established military charity in need of some change. They offered vital support systems to the Armed Forces community but were having trouble engaging with their target audience. They needed to strengthen their support and significantly raise their profile across the UK. This is where we came in. Through a programme of proactive campaigns, we targeted the charities audience using emotive, hard-hitting statistics and visual content to increase engagement amongst different groups including service users, veterans, families of forces, and donors. Our campaigns not only increased engagement to SSAFA’s helplines but gave the charity the recognition it deserved.
We have worked with PHA for several years now and their creative and tenacious approach has resulted in the delivery of many highly successful campaigns. Their ability to work seamlessly with the in-house PR team at SSAFA has allowed us to together deliver activity that has shifted the dial considerably in relation to our brand awareness and engagement with not only our beneficiary community but donors too. We can always rely on the team to deliver results that truly have an impact and showcase the services we offer in the most effective way.