Future of Work PR Agency

Communications for the future of work

The Future of Work is being shaped by companies and brands that are building authority and trust. We work with ambitious organisations to transform expertise into influence and results.

Our experience includes workplace transformation, AI communications and sustainability, HR tech, Ed Tech, Property, HR & Payroll, Wellness, Recruitment, Talent and the Gig Economy. We ensure that brands, employers, and workplace innovators make it matter, with the right narrative, in the right place, at the right time. From advisory to delivery.

Where work is going, we already are

The future of work isn’t a single trend. It’s a convergence of shifts happening right now across technology, talent, and workplace culture.

PHA brings together expertise from across our practice areas to serve the brands, platforms, and organisations at the heart of that change.

From communicating AI integration internally to launching an HR SaaS platform into the press, to gaining national headlines on the jobs market, we connect complex stories to the audiences that matter.

The full spectrum of the Future of Work: Our capabilities

Future of work communications covers every corner and stakeholder of the modern workplace environment, from the boardroom conversations about AI strategy to the frontline communications that keep employees engaged through change.

Communicating AI integration and application across organisations, internally to workforces and externally to stakeholders, customers and media.

PR and communications for HR Tech platforms, job platforms, payroll software, and HR management tools – from product launch to market leadership.

Supporting organisations through change with a clear, human internal comms strategy, helping workforces feel informed, included, and motivated. Managing reputations and crisis comms re-actively and pro-actively.

Advisory communications for organisations undergoing structural change including hybrid working, restructures, and new ways of working.

Building reputation and driving awareness for employee benefits providers and organisations championing healthier workplaces.

Communications for the business environments shaping where work happens, from flexible workspace providers to commercial property and proptech platforms.

Strategy, employer brand communications, and D&I led organisations attract, retain, and engage the best talent. Talent acquisition should be aligned to an inspiring Employer Brand.

ESG and sustainability communications for organisations embedding responsible practices into how they work and communicating internally and externally – and authentically.

We can support freelance platforms, payroll companies and the organisations shaping the future of flexible and gig-based work.

We have extensive experience working with the biggest recruitment brands as they evolve into industry authorities and position themselves as part of the Future of Work conversation.

We support Trade Bodies with high profile advocacy communications to their members and to the wider audience.

Learning & Development has evolved, and Ed Tech challengers are disrupting. Accessibility and visibility is essential to access global opportunities.

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What we offer for future of work brands

We draw on the full breadth of PHA’s integrated capabilities to build campaigns that work across every audience, from employees and jobseekers to investors, regulators, partners and the trade press.

Corporate media relations & press office Strategic PR & executive profiling Thought leadership B2B communications Employer brand & corporate PR Digital PR & SEO Generative Engine Optimisation (GEO) Awards & events Reputation & crisis communications

Proud sponsors of

The PHA Group sponsors The Contracting Awards 2026 The PHA Group sponsors Women in Tech Employer Awards

Ready to lead the future of work conversation?

Tell us about your organisation, and we’ll show you exactly what integrated future of work communications looks like in practice.

Start the conversation with our future of work PR agency specialists and get in touch at hello@thephagroup.com.

Reed Recruitment

Establishing the go-to media commentator on UK employment

Meet our future of work PR agency specialists

George Coleman

Chief Executive Officer

George spent 17 years at Weber Shandwick, the last six years as co-founder and Chief Executive of Current Global, a PR organisation that is part of the Weber Shandwick family. He was previously tech MD and board director at Nelson Bostock, where he established the agency’s tech division. In 2012 he founded the full-service comms agency, Creation, which had 20 offices globally and a client roster which included Microsoft, Netflix, Burger King and Adidas.

Neil McLeod

EVP, Corporate & Enterprise

Former journalist Neil specialises in helping companies and individuals grow and protect their reputations, and is listed as a Top Recommended Advisor in the prestigious Spear’s 500 index and the ‘legal bible’, Chambers and Partners.

An award-winning, contacts-rich PR professional, he scooped the PRCA National Issues and Reputation Management Award for his work to support Sir Cliff Richard in his landmark privacy battle with the BBC.

Tim Jotischky

EVP, Reputation

Tim joined PHA in 2014 after a 25-year career as a senior executive at UK national newspapers. He brings journalistic insight, deep knowledge of the media industry and a network of senior contacts, together with a decade of experience supporting clients on reputation management issues.

Tim has worked with businesses from all sectors and features on the Spear’s 500 list as one of the UK’s most trusted reputation advisors.

Anthony Sherick

Executive Vice President

Previously, Anthony successfully ran a successful award-winning digital media company, and is experienced in helping to scale businesses through the innovative use of multiple marketing channels. His varied sector experience also includes Recruitment, Diversity & Inclusion and Contracting, and is also the founder of womenintech.co.uk.

Alice Lamb

SVP, Corporate

With 20 years of experience across both the public and private sectors, Alice has counselled FTSE 100 and Fortune 500 companies as well as emerging brands and purpose-led organisations. She combines geo-fluency and strategic intelligence to help clients anticipate risk, counter misinformation, and make confident, reputation-enhancing decisions that deliver tangible impact.

Holly McNally

Account Director

Holly’s career started in-house at one of the UK’s largest magazine publishers, delivering corporate communications at a company and brand level, including acquisitions, divestments and commercial partnerships.

Now an exceptionally driven press office lead, her focus is on the property, ESG, retail and hospitality tech, and leisure space.

Future of Work PR Agency FAQs

What exactly is the future of work, and why does it matter?

The future of work describes the overlapping shifts reshaping how organisations operate - AI integration, hybrid working, changing workforce expectations, new hiring models, and the platforms enabling it all. For communications, it matters because these changes require organisations to explain what's happening clearly and credibly to multiple audiences at once: employees, investors, customers, regulators, and the media.

What types of organisations does PHA’s Future of Work practice work with?

We work across the full landscape: HR tech SaaS companies, recruitment and job platforms, employers navigating workplace transformation, EdTech and L&D providers, employee wellbeing brands, proptech and flexible workspace operators, trade bodies, gig economy platforms, and large organisations managing internal change. If your organisation touches how people work, hire, or lead, we can help.

What makes PHA different to other agencies in this space?

Most agencies handle one slice of the future of work. We connect all of it. PHA's future of work intersection draws on existing expertise across corporate communications, tech PR, ESG, reputation management, wellness, and creative joined up under a single integrated approach. 

Do you handle both internal and external communications?

Yes, and the ability to align both is often where the biggest value lies. We work across both, ensuring employees hear the right message at the right time, and that external stakeholders, media, and investors receive a version of that story that's appropriate for them.

How do you measure success for future of work communications?

It depends on the objective, and we always start there. Success might be share of voice, lead generation or domain authority. For employers communicating change, it might be employee survey sentiment or a reduction in attrition. We agree metrics upfront and report against them consistently.

Do you work with organisations outside the UK?

Yes. The future of work is a global conversation, and many of our clients operate across multiple markets. We have experience managing pan-European and transatlantic communications programmes, with offices based in London, Manchester, Leeds, Boston and New York City. For clients needing wider geographic reach, we work with trusted network partners, through our global network to ensure consistent messaging and local media relationships wherever you need them.

Communications for the future of work

Where work is going, we already are

The full spectrum of the Future of Work: Our capabilities

01 AI in employment

02 HR technology

03 Employee, stakeholder & internal communications

04 Workplace transformation

05 Wellbeing at work

06 Office spaces & Prop tech

07 D&I and employer brand

08 Sustainability at work

09 The Gig economy

10 Recruitment

11 Trade Bodies

12 Ed Tech