JAECOO: The London Pet Show Live

60 thousand+

impressions across content

202 thousand+

Views across all content generated

373

engagements

JAECOO: The London Pet Show Live

At The London Pet Show Live, PHA served as the lead production partner for JAECOO. We managed the end-to-end creative direction, on-site capture, and delivery of a comprehensive social-first content programme, alongside full live event coverage. Our remit included producing engaging, shareable content to spotlight the launch of the J5, JAECOO’s new pet-friendly model, and drive awareness across social channels.

Objective:

The goal was to amplify visibility and engagement for JAECOO by promoting the launch of the pet-friendly J5 to a highly relevant audience. Objectives included positioning the J5 as the ultimate companion vehicle for pet owners, increasing social reach and engagement through real-time event coverage, and reinforcing JAECOO’s brand values of innovation, lifestyle, and inclusivity.

Play Video

Impact that lasts

Concept:

Our creative strategy focused on storytelling through playful, pet-led content that captured the spirit of the event and JAECOO’s connection to animal lovers. We produced an event summary film encapsulating the energy of the day, featuring light-hearted ‘dog interviews’ with ambassador Chris Robshaw. This content was extended into longer-form edits for Facebook and YouTube, providing deeper engagement opportunities and reinforcing JAECOO’s positioning as a lifestyle-led automotive brand.

Production:

PHA managed filming and story takeover on the day of the London Petshow Live and managed and edited post-event content for YouTube, Instagram and Facebook.