Data Centre PR agency

George spent 17 years at Weber Shandwick, the last six years as co-founder and Chief Executive of Current Global, a PR organisation that is part of the Weber Shandwick family. He was previously tech MD and board director at Nelson Bostock, where he established the agency’s tech division. In 2012 he founded the full-service comms agency, Creation, which had 20 offices globally and a client roster which included Microsoft, Netflix, Burger King and Adidas.

Former journalist Neil specialises in helping companies and individuals grow and protect their reputations, and is listed as a Top Recommended Advisor in the prestigious Spear’s 500 index and the ‘legal bible’, Chambers and Partners.

An award-winning, contacts-rich PR professional, he scooped the PRCA National Issues and Reputation Management Award for his work to support Sir Cliff Richard in his landmark privacy battle with the BBC.

With 20 years of experience across both the public and private sectors, Alice has counselled FTSE 100 and Fortune 500 companies as well as emerging brands and purpose-led organisations. She combines geo-fluency and strategic intelligence to help clients anticipate risk, counter misinformation, and make confident, reputation-enhancing decisions that deliver tangible impact.

Tim joined PHA in 2014 after a 25-year career as a senior executive at UK national newspapers. He brings journalistic insight, deep knowledge of the media industry and a network of senior contacts, together with a decade of experience supporting clients on reputation management issues.

Tim has worked with businesses from all sectors and features on the Spear’s 500 list as one of the UK’s most trusted reputation advisors.

Sarah has worked across a range of corporate and tech disruptor businesses spanning the finance, sustainability, education, HR, retail, property, gaming, marketing and advertising sectors. Her background includes specific focuses on B2B PR, leadership profile building, and comms strategy development – particularly funding round closures and product launches. Having trained as a journalist, Sarah has a clear understanding of how the media works and uses this to advise on clients’ media narrative.

Fredrik has more than thirteen years of experience in PR. He joined The PHA Group after spending five years working with business leaders in the Middle East, in Abu Dhabi and Saudi Arabia, principally on consultancy, internal communications and crisis projects on behalf of clients such as Etihad and the Public Investment Fund. Previously, he was based in London, working with corporate clients including British Airways, Tata Steel and De Beers.

Aga began her career in the technology sector, where she gained exposure to the HFSS regulatory landscape. More recently, she has pivoted into the sustainability and decarbonisation space, advising brands with a global footprint on their media relations and wider communications strategies, including STX Group, Clarity AI and the Royal Academy of Engineering.