JAECOO: CarFest
1.9 million
Total campaign reach/impressions
1 million+
total content views
86,700
total post engagements
JAECOO: CarFest
At CarFest 2025, PHA was the lead production partner for JAECOO, OMODA and Chery. We oversaw creative, capture and delivery of a full social-first content programme, spanning influencer collaborations, brand films and live event coverage. Our role was to elevate visibility and brand presence at the UK’s leading family festival.
Objective:
The goal was to amplify awareness and engagement for JAECOO, OMODA and Chery by producing premium content that captured both the energy of CarFest and the distinct identities of each brand. Objectives included increasing social impact through live feed takeovers, highlighting product design and performance, showcasing charitable contributions, and ensuring cohesive creative execution across all assets.
Concept:
Our creative strategy centred on a social-first takeover and event-led storytelling. A unified story lock-up and framing system created consistent visibility across KOL collaborations, live coverage and hero films. By blending behind-the-scenes access, milestone announcements and festival highlights with automotive storytelling, we immersed audiences in both the CarFest experience and each brand’s identity.
Impact that lasts
Production:
PHA managed full pre-production, briefing, and scheduling, while HAVISUALS executed on-site capture across the weekend. Deliverables included beauty stills of the JAECOO 5, JAECOO 7, OMODA 5 and OMODA 9, B-roll of track runs and crowds, and festival highlights. Influencer Seb Melrose led the JAECOO feed takeover, capturing interviews, customer moments, vehicle tests, and the £25,000 charity donation alongside Chris Evans and JAECOO, Victor Zhang. Assets were edited both on-site for reactive posting and in-house for polished hero films.
Output:
- 42 premium stills and extensive B-roll
- 3 hero films (JAECOO, OMODA, Chery)
- 2 co-branded JAECOO × OMODA hero posts
- 8 Instagram Story videos and 1 highlight reel
- 2 Instagram carousels including event lookback
- 3 designed lock-ups applied across all content