Travel PR Agency

Travel is one of the most competitive communication landscapes in the UK. To stand out, brands need more than media coverage. They need joined-up campaigns that inspire, influence, and drive bookings.

At PHA, our unboxed creativity helps tourism boards, hotel groups, and travel brands cut through the noise with powerful storytelling, global reach, and campaigns that convert interest into action.

Where destinations compete, our travel PR agency connects

Travel and tourism is an ecosystem. From consumer storytelling and influencer campaigns to corporate reputation and crisis comms, success depends on coordinating multiple disciplines at once.

PHA brings together expertise across media relations, digital, reputation, and creative to deliver integrated communications that move audiences from dream to decision.

Whether we’re launching a luxury travel brand, repositioning a destination, or managing global press trips, we connect complex travel stories to the audiences that matter most.

Team experience

The full spectrum of travel & tourism communications

Our travel PR agency specialists span a diverse and interconnected landscape. We work across the entire ecosystem to help brands build visibility, credibility, and commercial impact.

01 Tourism boards & destinations

Driving awareness, increasing visitation, and building global reputation through integrated campaigns, media engagement, and trade relations.

02 Hotels & hospitality groups

From boutique openings to global hotel brands, we deliver media coverage, influencer campaigns, and brand positioning that drives bookings.

03 Tour operators & aggregators

Supporting platforms, OTAs, and booking providers with consumer PR, partnerships, and digital storytelling that converts.

04 Transport & travel infrastructure

Communications for airlines, rail operators, and mobility services from brand building to crisis and operational comms.

05 Luxury travel & experiences

Positioning high-end travel brands through premium media, partnerships, and curated storytelling.

06 Wellness, retreats & active travel

Elevating brands across health, fitness, and wellbeing tourism to tap into high-growth travel trends.

07 Sustainable & cultural tourism

Communicating ESG commitments, responsible travel initiatives, and authentic cultural experiences with credibility.

08 Travel tech & innovation

PR for the platforms transforming how people discover, book, and experience travel.

09 Reputation & crisis communications

Rapid response and long-term reputation management for issues including safety, disruption, and ESG scrutiny.
Get in touch with the team

What we deliver for brands

We build integrated campaigns designed to reach travellers, media, trade audiences, and stakeholders at every stage of the journey. Our award-winning travel and tourism campaigns go beyond coverage, combining PR, digital, social, influencer marketing, and experiential to drive measurable commercial impact.

Global reach, local expertise

Travel is inherently international, and so are we.

Through our global partnership network and membership of PROI Worldwide, we are connected to more than 90 partner agencies across 100+ markets. That means we can deliver consistent, culturally relevant campaigns wherever your audience is, whether that’s a UK launch, European rollout, or global brand programme.

From local media insights to on-the-ground influencer activation, we ensure your message lands with impact in every market.

Our team of travel & tourism experts

Paul McCaffrey

EVP, Integrated Communications

Paul has over 25 years’ big brand comms experience. Key experience includes working on a wide range of award-winning global campaigns for the likes of Leonardo Hotels, Thomas Cook Airlines, Visit Orlando, Turkey Tourism Board, and many more. Paul has acted as the Global Consumer Chair for the PROI since 2017.

Suzanne Haysler

EVP, Consumer

Suzanne leads the Consumer practice at The PHA Group and has over 15 years of experience working with global brands, start-ups and scale-ups as well as non-profits and charities. She is skilled in delivering meaningful, integrated campaigns across the food & drink, sport & fitness, travel, wellbeing, retail and lifestyle sectors.

Mike Chivers

Executive Creative Director

With 14 years’ experience, Mike is a versatile creative leader specialising in earned storytelling. He brings ideas to life across formats, experiences, and platforms, drawing on insight to shape work for both global and local brands. Known for quickly capturing the essence of a brand, he navigates diverse client needs with clarity, creativity, and impact – essential in a world that’s messier and more fragmented than ever.

Richard Langrish

Executive Strategy Director

Richard is a strategic specialist with 14 years of experience in social and digital, now applying his expertise to a mix of consumer and enterprise challenges. Starting in social-first roles, he mastered audience insights, brand positioning, and platform storytelling.

Alice Lamb

SVP, Corporate

With 20 years of experience across both the public and private sectors, Alice has counselled FTSE 100 and Fortune 500 companies as well as emerging brands and purpose-led organisations. She combines geo-fluency and strategic intelligence to help clients anticipate risk, counter misinformation, and make confident, reputation-enhancing decisions that deliver tangible impact.

Joe Toal

VP, Social

Joe specialises in organic social, primarily strategy building and execution, content strategy development, audience engagement and performance reporting. Joe has over 12 years’ experience working within social, delivering impactful cross-platform strategies for brands across corporate and consumer sectors, ranging from SMEs through to international conglomerates.

Róisín Dixon

Account Executive

Róisín brings three years of luxury travel PR experience, as well as representing Champagne growers and houses as a member of the official educational and promotional arm of Comité Champagne in the UK. Her interests in brand storytelling, ESG initiatives and international media relations now inform her strategic and insight-led approach to corporate PR clients.

 

Ready to stand out in travel and turn dreams into action?

Whether you’re launching a destination, growing a hotel brand, or repositioning a travel platform, we deliver the strategy and execution to make your story travel further.

Start the conversation with our team of travel PR agency specialists and get in touch at hello@thephagroup.com.

Travel PR agency FAQs

What makes travel PR different from other sectors?

Travel PR requires a unique blend of consumer storytelling, trade engagement, and experience-led campaigns. Success often depends on creating immersive, shareable moments, from press trips to influencer content, while managing complex logistics and multiple stakeholders.

Do you manage press trips and influencer travel?

Yes. We manage end-to-end press and influencer trips, from media selection and itinerary planning through to coverage delivery and follow-up, ensuring maximum return while protecting budget efficiency.

Can you support international campaigns?

Absolutely. Through our PROI network and international experience, we run multi-market campaigns with local insight and global consistency.

Do you work with both consumer and B2B travel brands?

Yes. We work across tourism boards, hotels, travel tech platforms, transport providers, and trade organisations, adapting our approach for both consumer audiences and industry stakeholders.

How do you measure success in travel PR?

We align measurement to business objectives. This can include media reach and share of voice, SEO performance, engagement, influencer ROI, and ultimately impact on bookings, enquiries, or visitor numbers.

How do you manage profitability on complex travel campaigns?

We structure campaigns carefully to maximise efficiency from media-led press trips to experiential activations, ensuring strong ROI for clients while maintaining high-quality delivery.

Speak to our team for campaigns that inspire, influence and drive bookings