As a national charity working to end domestic abuse, Women’s Aid has been empowering survivors for over 40 years. Yet they still had a struggle on their hands. Many survivors were not engaged with their services and those suffering domestic violence were more likely to speak to someone in their community than to reach out to a charity. The “Ask me” pilot scheme sought to train community members to become “Ask Me” ambassadors, responding to disclosure and encouraging sufferers to come forward. Our campaign sought to raise awareness and drive volunteers to the scheme, whilst reinforcing Women’s Aid’s key message: everyone has the right to live in safety.

Results

25
pieces of coverage
2
pilots launched