JAECOO: BFI IMAX Takeover
902 THOUSAND+
Combined views on Meta, TikTok and YouTube
2.2 MILLION+
Combined impressions on Meta, TikTok and YouTube
2,069
Followers gained across Meta, TikTok and YouTube
4,683
Click-throughs to the JAECOO website
JAECOO: BFI IMAX Takeover
This first-of-its-kind campaign saw us transform the iconic BFI IMAX into a hub for JAECOO’s new OUTLIVE campaign, aimed at attracting and inspiring would-be adventurers to seize the moment with JAECOO.
Alongside the landmark installation, we delivered a social-first content programme, translating real-world spectacle into high-impact, platform-native content that captured attention and drove sustained engagement online.
Objective:
Designed to inspire adventurous, spontaneous escapes. The creative takeover was a bold statement of intent for JAECOO, showing how the Super Hybrid System’s single-charge mileage can take anyone anywhere in the UK, while social content amplified the message far beyond London.
Concept:
In collaboration with partner agencies, we transformed one of London’s most iconic landmarks into a bold navigational experience, complete with a functioning compass on top of the cinema. The ideation was centred on engaging those who craved adventure and were ready to seize the moment with JAECOO.
Production:
The bold and first-of-its-kind production is intended to align with JAECOO’s swashbuckling entrance into the UK automotive industry in 2025. The wraparound advertising on the iconic roundabout targeted a transport route that is traversed by over 14,000 vehicles per day, including over 135,000 people travelling on buses.
Output:
The first ever use of the BFI IMAX rooftop generated national interest within the UK media, with the compass directing the public to some of the most adventurous corners of the UK, including Snowdon.
We developed a suite of short-form social assets, including compilation edits and trending audios designed specifically for Instagram and TikTok. Awareness and promotion of the content across social media reached over 8 million users across platforms.