Fleximize had a solution to an all too common problem for SME’s, however, many simply did not know about it. Offering flexible business loans, Fleximize had the tools to help businesses grow. Their challenge was they had little recognition and needed to educate their target audience of SME’s on their proposition. We launched a campaign to position Fleximize as pioneers at the centre of the alternative finance industry and as a trusted authority on small businesses. With loans based on revenue, Fleximize’s offering could change the face of the UK loans business. Now we had to get their message out.
“We love working with our team at The PHA Group. They’re responsive, approachable and really passionate about what we do. Prior to working with PHA we worked with a PR company that worked predominantly with large corporates in the finance sector, so as a fintech startup we found that our account was paid little attention, creativity was restricted, and we didn’t have much control over the overall approach. With PHA we have a much more personal relationship with the team and they’ve taken the time to get a really good understanding of the business and our ambitions, aligning our PR activity accordingly.”