For too long, women’s health communications have been measured by what they do for brands: awareness, engagement, consideration and growth. But every message has another impact first.
Because before communication changes a market, it changes a person.
At PHA, we help organisations communicate in ways that drive commercial and behavioural outcomes. Through earned media, social, digital, creative and public affairs, we build campaigns that don’t just reach women. They help women act.
The conversation around women’s health has never been louder.
Menopause, endometriosis, PCOS, fertility and women’s experiences of healthcare are now driving headlines, public debate and policy change. Topics that were once overlooked are finally receiving the attention they deserve.
But awareness is only the first step.
The real opportunity for communications is helping women turn awareness into action, whether that’s recognising symptoms, seeking support, navigating care pathways or making informed health decisions. Because every message does something to her.
For decades, communications success has been measured through brand metrics. But in women’s health, that’s only part of the story.
Every communication shapes how women understand their health, their options and their experiences. The most effective communications don’t simply generate visibility. They create clarity, confidence and positive action.
Women’s health is not a niche subject. It’s one of the most important opportunities to improve public health of our time.
From pharmaceutical companies and healthcare providers to femtech innovators, charities and health and wellbeing organisations, there is growing recognition that better communication can play a meaningful role in improving health outcomes for women.
The most successful health communications achieve more than awareness.
We help organisations communicate in ways that are scientifically credible, culturally relevant and behaviourally effective. Our campaigns combine evidence-led strategy with integrated communications expertise to create programmes that deliver impact for brands and the people they serve.
From the UK and Europe to North America and beyond, we help organisations create campaigns that are relevant, responsible and culturally resonant across different markets.
With teams in London, Leeds, Manchester, New York, Shanghai, and Boston, supported by our PROI Worldwide global network of 90+ agencies across more than 100 markets, we deliver international communications programmes that stay true to a central strategy while reflecting local healthcare realities.
If we’re asking “What does this do to her?”, the answer needs to work wherever she is.
Whether you’re launching a women’s health innovation, promoting a healthcare service, driving behaviour change or building awareness around a critical health issue, our specialists can help you deliver meaningful impact.
First, let’s start with a different question. What does this do to her?
Start the conversation and speak to our women’s health team at hello@thephagroup.com.