WeWork are so much more than a workspace provider. Pioneers of creativity, their community and services support forward-thinking companies around the world. “The Creator Awards” were a new global initiative to celebrate and reward innovative businesses across all industries and stages of growth. Now they needed us to help them make some noise. Our brief was to drive entries and generate a real buzz around the event. Launching the awards to local and national media, we generated widespread coverage and established “The Creator Awards” as a prestigious awards body, driving xx entries over the launch period.