The University of Sheffield’s communications team approached us to help them with media training. They wanted a strong trainer who could prepare their senior leaders for corporate interviews, helping them to answer questions about specific items in the news agenda that related to university policy. Our media training experts facilitated bespoke, on-site half-day workshops covering the theory of good media communications, followed by practical mock interviews.
“We already have a very strong in house communications team, but I wanted to be able to offer our leaders something different, to prepare them for a real life media interview scenario. I approached The PHA Group because I was aware of their strong national media credentials. I specifically requested a strong, ex anchor to lead the training and the media training team didn’t disappoint.”