The University of Sheffield’s communications team approached us to help them with media training. They wanted a strong trainer who could prepare their senior leaders for corporate interviews, helping them to answer questions about specific items in the news agenda that related to university policy. Our media training experts facilitated bespoke, on-site half-day workshops covering the theory of good media communications, followed by practical mock interviews.

Results

Professional
journalistic approach
Empowered
staff to answer challenging questions