The Tovertafel is an interactive light game for those living with mid-to-late stage dementia.

The team at Shift8*, who are bringing the Tovertafel to the UK and Ireland, tasked PHA to generate a consistent stream of PR coverage to launch the technology in these regions, raise the profile of Shift8* as a social enterprise and change the language around dementia to show that it is possible to live a positive life even after being diagnosed.

Results

72
Pieces of coverage
1 billion
People reached
90
inbounds leads in one day