The Tovertafel is an interactive light game for those living with mid-to-late stage dementia.
The team at Shift8*, who are bringing the Tovertafel to the UK and Ireland, tasked PHA to generate a consistent stream of PR coverage to launch the technology in these regions, raise the profile of Shift8* as a social enterprise and change the language around dementia to show that it is possible to live a positive life even after being diagnosed.
"Since working with PHA, they have become a key extension of our own communications and marketing department. The team took the time to get under the skin of our business; fully understanding our core messages and adapting to match our objectives as we’ve grown. It’s been brilliant to see what an impact their fantastic media coverage has had. After being featured on Sky Swipe, we received 100 inbound leads in a matter of days."