How do you get over 3,000 people to promise to walk more in their everyday lives? Launch a behaviour-change campaign to engage audiences with a clear call to action. When Living Streets asked us to devise a campaign for National Walking Month 2016 we knew we needed to raise awareness of the health benefits of walking and encourage people to get on their feet. Our #Try20 campaign sought to educate the public about the benefits of walking just 20 minutes more each day. Combined with targeted case studies and a strategic partnership with TFL, we more than doubled our goal with over 7,000 signups.