When LDN Muscle came to us they had no national media presence and were a small business turning over £250,000 a year. They knew the importance of PR but were yet to find an agency that could deliver what they wanted. They were after consistent national coverage which highlighted the success stories of their customers and which helped to position them as the market leaders in their sector. They weren’t interested in fluff and were purely focused on tangible results – they wanted an agency that delivered clearly to their bottom line through the generation of revenue. Anything less was not of interest to them – it was as simple as that.