Our campaign with James focused on securing the recognition he deserved as the business leader behind REED and its digital jobs board reed.co.uk – the biggest in Europe. James had an existing profile through his appearances in the firm’s quirky Love Mondays adverts and some previous media appearances. But we were certain there was an outstanding opportunity to secure more relevant personal coverage profiling James as the “Friend of the candidate” who ran an ethical family business.
"The team at PHA are full of great ideas, bringing enthusiasm and creativity to everything they do. I was delighted that after an interview about job interviews on BBC Radio 2's The Jeremy Vine Show, my book Why You? sold out on Amazon not once, but twice!! PHA are a "hands-on" team and it is always a pleasure to work with them. I'm not sure about recommending them, however, because I wouldn't want the attention we receive to be in any way diluted."