Our campaign with James focused on securing the recognition he deserved as the business leader behind REED and its digital jobs board reed.co.uk – the biggest in Europe. James had an existing profile through his appearances in the firm’s quirky Love Mondays adverts and some previous media appearances. But we were certain there was an outstanding opportunity to secure more relevant personal coverage profiling James as the “Friend of the candidate” who ran an ethical family business.

Results

7 Million
Number of listeners who heard James Reed talking about interviews on the Jeremy Vine Show
Sold out
After James's appearance on the show, the second edition of Why You sold out on Amazon
Sold out x 2
When the highlights of that interview featured on the home page of the BBC website, the book sold out again the next day