HiMirror wanted to disrupt the beauty industry, giving people the opportunity to take control of their own skincare from the comfort of their homes. HiMirror’s talking, connected mirror, lets users analyse their complexion and track the impact of their skincare regime. We were tasked with launching the innovation in the UK, creating as much buzz as possible for the sale of HiMirror in Selfridges and beyond.

Results

60
pieces of coverage
30
articles in the national press
Vogue, FT, Wired
recommendations