The PHA Group were approached by England Hockey with the challenge of targeting traditionally hard to reach 8-13 year olds, and generating excitement around the 2018 Women’s Hockey World Cup.
We identified five influencers who would help us reach our target audience and offered them once-in-a-lifetime experiences with the England Hockey team. This gave them the opportunity to create their own highly engaging video content for their YouTube channels that helped to challenge the perception of hockey and create advocates of the sport.
PHA delivered fantastic content and outcomes against the brief, and securing the likes of Amazing Arabella was an excellent coup for both them and the sport. I would highly recommend working with them.