easyCar Club came to us with a question. How could they establish their authority in the sharing economy sector and become a key voice for the industry? The sharing economy was on the rise; however, many people were still wary of loaning their belongings to other people, citing trust as their key issue. The peer-to-peer car rental site had the potential to change the way people view car ownership. Our challenge? Bringing the UK car owners and drivers on board and winning the trust of the consumer market.