As a result of our successful campaign for the British Library Membership, which generated widespread coverage in Christmas 2017 with key media and influencers, this year we were also tasked with developing a Christmas PR campaign for the British Library Shop.

Our brief was to reach out to cultural audiences in London and the South East, raise awareness of the British Library Shop’s unique Christmas gift offering, showcase the new British Library Christmas Jumper and increase footfall to the British Library’s Christmas Shopping Evening.

Results

30
pieces of Christmas gift guide coverage
10
pieces of influencer coverage