When blockchain start-up APPII came to us with the aim of fundamentally disrupting how candidates and recruiters share and store information, we knew we had an exciting challenge on our hands. One of the most reluctant industries to innovate, recruitment had been stuck in the past for too long, shackled by mistrust, inefficiencies, and high overheads. We knew that landing the dream job was a hot topic for consumers and placing the right candidate in the perfect job the ultimate goal for recruiters. Our launch of the platform saw APPII’s name published repeatedly across the national, recruitment, technology, and business press 45 times in nine months.

Results

45
pieces of coverage
270%
increase in Twitter impressions
72
clicks through to the website