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Social media

A social media agency built to give brands a competitive edge in a fast-moving digital world.

Social moves quickly. Platforms evolve overnight. Creators reshape culture. And audiences don’t just consume content — they participate in it. Social isn’t simply a place brands show up; it’s where first impressions are formed, trust is built, and decisions are shaped. 

Social media built to influence

At PHA, our social media offering is powered by Dig & Dig, our in-house digital and social agency. Together, we combine platform expertise with reputation-led storytelling to drive real influence and measurable growth.

A social media agency built for the way people discover today

Today, audiences discover brands through creators, content trends, community conversations, and algorithmshaped recommendations. Social isn’t just a channel; it’s a discovery engine. 

Dig & Dig is built for this reality. 

We understand how people search, scroll, share and decide, so we build social programmes that show up with purpose. Strategies that respond to behaviour. Creative that earns attention. Communities that shape perception.

Backed by PHA’s strength in reputation, storytelling and earned influence, we create social ecosystems designed not just for visibility, but for influence.

Ready to dig deeper?

Get in touch with our team of specialists at our digital and social media agency, Dig & Dig, to make your brand unmissable.

hello@diganddig.com

Meet the Boston team | Meet the London team

Dig & Dig, powered by PHA

PHA brings reputation expertise, earned influence and integrated storytelling. 

Dig & Dig brings platform intelligence, social creativity and a modern understanding of how behaviour drives action. 

Together, we build social ecosystems that earn attention, spark participation, influence decisions, and drive measurable growth. 

Social that matters. Social that moves.

Meet the team at Dig & Dig

Hayley Jones

EVP, Digital & Social

With over 14 years of experience, Hayley has deep expertise in social media, influencer and content strategy, having devised and managed hundreds of ROI-positive campaigns for a variety of consumer and corporate brands.     

Hayley leads day-to-day operations and collaborates with our partners to build digital and social media strategies that drive lasting impact.  

Joe Toal

VP, Social

Joe has over 12 years’ experience working within social, delivering impactful cross-platform strategies for brands across corporate and consumer sectors, ranging from SMEs through to international conglomerates. Key sectors that Joe has developed key experience within include healthcare, big pharma, finance, sport & fitness, automotive and education, amongst others.

Maria Niderman-Ash

Influencer & Social Media Manager

Maria Niderman is a Social Media and Influencer Manager with over 10 years of experience shaping digital-first brand storytelling across fashion, travel, lifestyle, and culture. Known for blending strategic thinking with a strong creative instinct, she specialises in influencer partnerships, creator relations, social growth, and culturally relevant campaigns that actually connect with audiences, not just algorithms.

Yasmin Raache

Social Creative

Yasmin specialises in short-form video, graphics, and copy optimised for social platforms, whilst supporting community management and influencer collaborations. With a focus on trend-led campaigns and creative storytelling, Yasmin helps brands grow their online presence by producing engaging, shareable social media experiences that connect with audiences and achieve client objectives.

Ready to build a social presence people remember?