We’re delighted to share that PHA has been shortlisted in two categories at this year’s Creativepool Annual Awards for our work with JAECOO UK.
Our core Earning Our Badge campaign has been shortlisted in the Effectiveness category, recognising its role in helping launch JAECOO into the UK market and build credibility with audiences over its first year.
Meanwhile, Enter the Extreme, JAECOO UK’s IP partnership campaign with Jurassic World Rebirth, has been shortlisted in the Integrated category. Developed and delivered by PHA as lead creative agency, the campaign brought together TV, social, experiential, dealership, digital and out-of-home activity to announce the partnership and showcase JAECOO’s adventurous DNA on a national stage.
The Creativepool Annual Awards celebrate the best creative work from across the industry, making recognition in two categories a fantastic achievement for the teams involved and a reflection of the strength of our ongoing partnership with JAECOO.
Vote for Us in the People’s Choice Award
Alongside the judged categories, voting is now open for the Creativepool People’s Choice Award until 16 July.
If you’d like to support our work, we’d be hugely grateful for your vote:
Vote for PHA & JAECOO – Earning Our Badge
Vote for PHA & JAECOO – Enter the Extreme
We’re incredibly proud of both campaigns and grateful to JAECOO for their trust, ambition and collaboration. We look forward to celebrating with the wider team when the winners are announced later this year.
More from us
These shortlistings are the latest recognition for a partnership that has helped establish JAECOO as one of the UK’s most exciting new automotive brands.
From launching an unknown challenger brand to creating culture-driving partnerships and high-impact experiences, our work with JAECOO has been built around one objective: earning attention through creativity that delivers real results.
Across the partnership, we’ve helped bring the JAECOO story to life through a range of standout campaigns and activations:
- Earning Our Badge: A social-first brand platform designed to build credibility, awareness and demand, helping introduce JAECOO to UK audiences and establish its place in a highly competitive market.
- Enter the Extreme: A fully integrated partnership with Universal’s Jurassic World Rebirth, spanning TV, social, experiential, retail, digital and out-of-home to showcase JAECOO’s adventurous spirit and extreme capability.
- Range Revolution: A reality-TV-style YouTube series featuring leading automotive creators, designed to put JAECOO’s range to the test and drive credibility through authentic content.
- Live & Event Activations: From CarFest and the EPCR Finals to London Pet Show Live, we’ve helped JAECOO connect with audiences through experiences that demonstrate the brand’s capability in the real world.
By combining audience insight, social-first thinking and integrated creative execution, we’ve helped JAECOO build awareness, drive engagement and establish a strong foothold in the UK market.
Want to build awareness, change perceptions or launch something new? Start the conversation and get in touch with our team at hello@thephagroup.com.