Metagenics
The challenge
In an increasingly crowded supplements market, Metagenics wanted to strengthen its position as a trusted authority among consumers and healthcare-conscious audiences.
The objective was to increase the brand’s visibility across UK media, raise awareness of its product portfolio, and establish Metagenics’ experts as go-to commentators on the health and wellness topics driving the national conversation.
The approach
PHA developed an always-on media relations programme designed to secure consistent visibility for both Metagenics’ product portfolio and its in-house spokespeople.
By combining proactive product placement with offering expert insights on trending topics, we secured a broad range of opportunities for Metagenics within high-profile and influential titles.
Our team leveraged long-standing media relationships to secure inclusion in product round-up features, listicles and seasonal health features, while proactively placing commentary on key issues ranging from vitamin deficiencies and gut health to emerging wellness trends.
The results
Over a 12-month period, PHA secured:
- 190 pieces of earned media coverage
- A combined reach of more than 1 billion
- Consistent visibility across some of the UK’s most influential national and lifestyle media outlets
Our always-on press office led to earned coverage in:
National media including The Times, The Sunday Times, The Independent, MSN, MailOnline, The Sun, The Mirror, Daily Express and The Standard.
Lifestyle titles like Good Housekeeping, Glamour, Sheerluxe and Stylist.
Health and wellness titles including: Women’s Fitness, Women’s Health and Men’s Fitness.