Young person on phone - The PHA Group

Integrated digital marketing agency

Integrated digital marketing agency that helps brands break through complexity and get discovered in an AIfirst world. 

Digital behaviour is shifting fast. People search differently, scroll differently, and make decisions long before they ever land on a website. At PHA, our digital offering is led by Dig & Dig – our inhouse digital and social agency built to help ambitious brands become unmissable across search, content and modern discovery. 

Win in the AI-first world

We blend PHA’s earnedfirst ethos with Dig & Dig’s deep specialism in SEO, GEO, content strategy, performance and data.  

Together, we connect strategy, creativity and earned influence to drive meaningful growth. 

Built for AI-first discoverability

Search is evolving. Audiences increasingly encounter interpretations before information  AIgenerated summaries, answer engines, content clusters, and social recommendations. These moments shape audience understanding long before they reach your brand’s website. 

Dig & Dig is built for this shift

We focus on how brands are understood, not just how they rank. How algorithms interpret content, how authority is constructed, and how audience questions shape the pathways that lead to your brand. 

Modern visibility is no longer about appearing everywhere. 

It’s about being understood clearly, consistently and credibly wherever discovery happens across search, social signals, earned narratives and generative engines. 

Search and content strategy digital marketing agency - The PHA Group

Search & content strategy

We help brands become discoverable and understood across search and AIshaped environments. Our approach blends audience intent, technical insight and structured storytelling to create content ecosystems that perform across every stage of the journey. 

Services include:

Digital marketing agency that does audits and training - The PHA Group

Audits, consultation & training

Sometimes teams don’t need a full programme. They need clarity, direction or capability uplift. We provide deepdive audits, strategic consultation and hands-on training designed to build confidence and accelerate performance. 

Services include: 

Group sitting on laptops discussing digital marketing measurement and analytics - The PHA Group

Measurement & analytics

Growth requires reliable, actionable insight. We create measurement frameworks that make data meaningful, revealing what works, what doesn’t, and where the most valuable opportunities lie. Our focus is always on clarity, not complexity. 

Services include: 

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Paid media

We design paid programmes that reach audiences at the moments they’re ready to act. Combining platform intelligence, creative effectiveness and realtime optimisation, we ensure every impression works harder. 

Services include: 

Ready to dig deeper?

Get in touch with our team of specialists at our digital marketing agency, Dig & Dig, to make your brand unmissable.

hello@diganddig.com

Meet the Boston team | Meet the London team

Dig & Dig, powered by PHA

The rules of digital have changed. Algorithms shape visibility, attention is scarce, and ambitious brands need to work harder than ever to be seen and trusted. That’s why we’re rewriting the playbook for search and discovery. 

PHA brings earnedfirst thinking, reputation insight and integrated storytelling. Dig & Dig brings digital depth, platform intelligence and AIfirst discoverability expertise. 

Together, we build digital ecosystems that break through noise, influence decisionmaking, and deliver measurable growth. Dig & Dig’s analytics and optimisation approach ensures every campaign learns, evolves, and performs stronger than the last across:

Work that matters — and work that moves people. 

Meet the team at Dig & Dig

Hayley Jones

EVP, Digital & Social

With over 14 years of experience, Hayley has deep expertise in social media, influencer and content strategy, having devised and managed hundreds of ROI-positive campaigns for a variety of consumer and corporate brands.     

Hayley leads day-to-day operations and collaborates with our partners to build digital and social media strategies that drive lasting impact.  

Matt Raven

EVP, Dig & Dig US

With over 16 years’ experience, Matt has deep expertise in search and content strategy across owned, earned and paid channels.

Having developed hundreds of ROI-positive campaigns for a huge variety of B2C and B2B brands, he knows how to drive qualified traffic, generate high-value leads and improve brand reputation.

David Taylor

SVP, Digital

David is a commercially experienced Digital Marketing Leader with over 20 years of experience driving business growth through full-funnel, digital-first strategies in B2C, B2B, and B2D markets.

Hailey Burnham

Media Director

With over 8 years of experience driving performance across B2B and B2C campaigns, Hailey specialises in paid social, programmatic, and analytics, with deep expertise in Meta and LinkedIn advertising.

She brings a data-driven approach to media planning, using precision and analytics to maximise ROI and campaign impact.

Joe Toal

VP, Social

Joe has over 12 years’ experience working within social, delivering impactful cross-platform strategies for brands across corporate and consumer sectors, ranging from SMEs through to international conglomerates. Key sectors that Joe has developed key experience within include healthcare, big pharma, finance, sport & fitness, automotive and education, amongst others.

John Masserini

Senior Digital Strategist

With over 7 years of experience driving growth for B2B organisations, John specialises in building full-funnel digital strategies across owned and earned channels.

John is focused on connecting these experiences to develop methods that empower brands in the next generation of AI search and GEO.

Oliver Reading

Paid Search Account Director

Oliver is a Paid Search specialist with over 11 years of experience driving performance through Search, Shopping, Performance Max, and Demand Gen campaigns. He has partnered with leading brands including Boots, Schöffel, and Citizen Watches, to deliver strategies that maximise ROI and accelerate growth.

Jenny Eckloff

SEO Account Director

Having worked in the SEO industry for 8+ years, where she has gained experience in content & Digital PR, Jenny has carved her niche and specialised in all things Technical SEO. Having worked on a range of clients (such as Argos, Skatehut, HiPP Organic, and GAME) in an array of different industries during her career, she excels at problem-solving and all things led by data.

Avit Virdee

Senior SEO Account Manager

Avit Virdee is a Senior SEO Account Manager, specialising in SEO/GEO content strategies, technical SEO and international optimisation. With experience across ecommerce, B2B and local business sectors, she has delivered measurable growth for clients including HiPP Organic, Victoria Beckham Beauty, Jon Richard and others.

Rushabh Shah

Paid Media Manager

Rushabh currently works as a Paid Media Manager, working closely with C-level marketing executives to create, implement, and manage Paid Media strategies that generate substantial revenue growth for his clients while increasing their brand visibility. Specialising in optimisations, testing and strategy, he has over 4 years of professional working experience working on multi-region clients using the full-funnel marketing approach.

Gabriela Cerbeanu

Paid Media Manager

Gabriela is a Paid Media Manager with over 4 years of experience working across a range of B2B and D2C clients in areas including tech, retail, food, and professional development. Specialising in strategising, planning, and optimising, she takes a collaborative and client-focused mindset in her day-to-day.

Mariana Thome

Media Strategist

Mariana is a Media Strategist at Dig & Dig, shaping multi-channel campaigns that deliver measurable growth. She specialises in paid social, programmatic, and digital advertising, optimising performance to improve ROI and align with client objectives.

Ready to shape how your brand is discovered?