Google Analytics & GA4
Get in touch to discuss your GA4 requirements:
Insights provide you access to the data and analytical skills that will empower your team to showcase their work to the wider business, allowing them to constantly learn, improve and make better-informed decisions. This means you can confidently plan marketing strategies, get to know your audience better, and tailor your product offering.
What's changed since Universal Analytics?
GA4 and Universal Analytics (UA) are two different versions of Google Analytics, with some key differences in terms of functionality and capabilities:
- GA4 has a completely different data model than UA. Instead of sessions and pageviews, GA4 uses events and parameters. This allows for a more flexible and customisable approach to tracking user behaviour.
- GA4 is designed to track user behaviour across multiple devices and platforms, including mobile apps and web browsers. UA, on the other hand, is primarily focused on tracking website data.
- Rather than being almost entirely last click attribution, GA4 brings different attribution models front and centre so, depending on the context you might be using, you can understand first click, last click, or data driven attribution models.
- Because of the more versatile measurement model you can make it fit a far wider range of online businesses. UA was decent for content websites and ecommerce but what if you had a single page web app or an online game? GA4 makes it far easier to build a measurement plan to suit your business
- Extension of that is GA4 enables you to customise the interface so you can hide any reports you don’t use or even create new ones. Streamline your reporting and data mining.
- Then there is the Explore section (custom reports). We only used to have funnels for Shopping or Checkout behaviour, now you can build them for any sequence of interactions even if they happened across multiple sessions. The Explore section really puts the “Analysis” back in Analytics