We deliver tailored media training sessions to meet your objectives, whether you are a beginner, or have media experience but are looking to sharpen your skills. The sessions are relevant to the type of media appearances you might face and provide a safe environment where you will be put through your paces.
Our half-day courses are delivered by experienced former journalists in a studio setting for added authenticity. We provide one-to-one training for business leaders and designated spokespeople. We also conduct sessions for up to four participants from an organisation with the opportunity to learn collaboratively.
Learning the rules of engagement for media interviews
Understanding different interview formats
Mastering body language and speed of delivery
Communicating key messages effectively
Learning techniques to deal with difficult questions
We teach you how journalists like to operate; what they expect from you; how to cut through with your messages; and how to navigate the key challenges.
We also offer follow-up sessions, delivered remotely or in-person, to participants who have completed the initial training and want to practice for a specific media appearance.
In addition to our half-day sessions, we can also deliver shorter, two-hour training sessions over Zoom, or sessions at your offices.
If your organisation is facing a crisis and you need to prepare a spokesperson for a media interview or a round of interviews, we can put on a session where your messages will be rigorously tested and honed by an ex-journalist.
Our media training is led by the Director of Reputation at PHA, Tim Jotischky, who has 25 years of experience across national newspapers in roles including Business Editor of The Telegraph; Editor of Metro; Executive News Editor, and Foreign Editor of the Daily Mail and Editor of The Scottish Daily Mail.
Tim has trained business leaders; media and marketing teams; Premier League footballers; universities; membership bodies; and third sector organisations.