The PHA Group is proud to announce that it has won Silver in the Effectiveness category at the Creativepool Annual Awards 2026 for its work with JAECOO UK.
The award recognises PHA’s Earning Our Badge campaign, which has played a central role in introducing JAECOO to the UK market, building credibility with consumers and helping establish the challenger automotive brand during its first year in the country.
The Creativepool Annual Awards Effectiveness category celebrates creative work that delivers measurable commercial and brand impact. Unlike awards focused solely on creativity, the category recognises campaigns that demonstrate how strategic thinking and creative execution drive tangible business results.
Winning Silver is therefore recognition not only of the campaign’s creative strength, but of its role in helping JAECOO achieve meaningful growth, build awareness and earn its place within one of the UK’s most competitive automotive sectors.
Mike Chivers, Executive Creative Director at PHA said: “We had the opportunity to help take JAECOO from an unknown Chinese newcomer to a brand making a real impact in the UK automotive market. What started with social quickly grew into a much broader creative remit, spanning OOH, a TV ad, events and wider brand content, all with one ambition: to build credibility and put JAECOO into culture and conversation.
“Over the past 18 months, the team has consistently pushed what was possible, and I’m incredibly proud of what we’ve achieved together. We didn’t just earn attention. We made it matter. Winning an award for effectiveness is brilliant recognition of that: creativity that didn’t just get noticed, but built brand momentum and contributed to real commercial results.”
The Creativepool Annual Awards celebrate outstanding creative work from across the marketing, communications and creative industries. Being recognised among the year’s most effective campaigns is a significant achievement for both PHA and JAECOO, reflecting the strength of the partnership and a shared commitment to delivering work that drives real-world results.
The award also reinforces PHA’s belief that creativity is at its most powerful when it creates measurable impact. From launching new brands and changing perceptions to driving engagement and commercial performance, the agency’s approach is built around combining creative thinking with outcomes that matter.
More from us
The Creativepool Annual Award win is the latest milestone in a partnership that has helped establish JAECOO as one of the UK’s fastest-growing challenger automotive brands.
From launching the brand into a highly competitive market to creating culture-driving partnerships and audience-first experiences, PHA’s award-winning work has focused on one objective: delivering creativity that drives measurable impact.
Explore more of our work with JAECOO:
- Earning Our Badge: Our award-winning social-first brand platform, designed to build awareness, credibility and demand among UK audiences.
- Enter the Extreme: A fully integrated partnership campaign with Jurassic World Rebirth, spanning TV, social, experiential, retail, digital and out-of-home.
- Range Revolution: A creator-led YouTube series that put JAECOO’s performance to the test and drove credibility through authentic storytelling.
- From CarFest and the EPCR Finals to London Pet Show Live, we brought the brand to life through memorable real-world experiences.
Together, these campaigns have helped JAECOO build awareness, earn trust and establish a meaningful presence in the UK automotive market.
Want to create work that delivers both creative excellence and commercial impact? Get in touch with our team of creative brand specialists at hello@thephagroup.com.