XYZprinting had a unique proposition: to market 3D printing to the everyday consumer. Whilst there had been considerable hype around the technology, it had previously been centred on its use in manufacturing and industry rather than for individuals. XYZ wanted to change this with easy-to-use models, software and accessories that could slot into a household, school or office. They had the products but, as a newly formed startup, they needed some help in reaching their target audience. Whilst 3D printing was well-known in the technology space, the consumer market was non-existent. It was up to us to reach out to consumers and establish XYZprinting as the frontrunners in accessible desktop models.