Adam Ewart, CEO and Founder of Send My Bag, the door-to-door luggage delivery services, wanted to raise consumer awareness about rip-off airline charges and position Send My Bag as the viable, affordable alternative to ‘budget airline’ charges for luggage.

We knew Ryanair was set to announce another change to its luggage policy.

In anticipation of Ryanair’s new hand luggage pricing being announced, we worked alongside the client’s design team to create a bespoke infographic that would summarise the underhand pricing tactics for media, visually to illustrating Ryanair’s ‘rip-off tactics’.

Results

Branded
infographic featured on Mail Online
7
pieces of national and travel trade coverage
CEO
quoted in 100% of coverage