Nourished

Creative story telling, to drive media attention and increase Nourished's share of voice

Nourished is the world’s first 3D printed vitamin & supplement brand that provides a completely personalised subscription service.

Although Nourished has an elevated offering in comparison to competitors, they found it difficult to achieve cut through in the UK media.

Our brief was to use creative storytelling tactics to grab the media’s attention to ultimately increase Nourished’s share of voice and to educate consumers on the benefits of tailor-made, personalised supplements, vs. a “one size fits all” approach.

To achieve this we developed a media and influencer engagement strategy that focused on highlighting Nourished’s Founder, Melissa Snover, impressive story through business and personal profiling across national, consumer, health, technology and business media.

We also focused on Nourished’s hero product, the personalised 3D printed vitamin stacks, by working with top tier media titles to deliver reviews as well as a wide range of earned media coverage across shopping and product slots including gift guides and seasonal round ups. We then further amplified this activity by forming strong affiliate partnerships with key publications too.

To generate further buzz for Nourished’s impressive product range we activated an organic influencer programme, where influencers across the health, fitness and lifestyle spaces can take Nourished’s bespoke quiz and receive a month’s supply of personalised supplements before sharing their experiences via their personal channels.

Nourished saw phenomenal growth in our first 12 months of working together, achieving a 350% increase in turnover and opening a new manufacturing site to boost production capacities by 1,000%. We turned this success story in to further earned media coverage by securing an exclusive interview with The Times and further profiling slots for Nourished’s founder, Melissa Snover, on the SKY News Ian King Show, 3DPod, and Impact Hustlers podcasts.

270

pieces of coverage secured

87%

of coverage included links to the Nourished website

110

influencer partners secured through our organic gifting programme

37%

increase in website traffic

70%

increase in branded keywords

“We are thrilled with the opportunities and coverage that PHA have secured for Nourished during the time we have been working with them. They acutely understand all aspects of our business from our technology to our consumer demographic and our sustainability ethos, and communicate it to the media in a way that is engaging and advantageous over our competitors. The team go above and beyond to ensure leads are responded to in the timeliest manner with the least disruption to our business, and ultimately acts as an extension of our team. They are self-sufficient, passionate, dedicated and I look forward to working with them over the coming months as we continue to innovate and disrupt the wellness industry.”

Caitlin Stanley

Chief of Staff

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