Fnality
Using blockchain to deliver a means of central bank money-backed payment-on-chain for wholesale banking markets
Beginning as a research project to better understand how distributed ledger technology (DLT) could change financial markets, Fnality International is a consortium of financial institutions demonstrating how Blockchain and distributed ledger technology (DLT) can enable real-time wholesale settlement in central bank money.
Its shareholders include Banco Santander, Bank of America, BNY Mellon, Barclays, BNP Paribas, CIBC, Citi Group, Commerzbank, Euroclear, Goldman Sachs, ING, KBC Group, Lloyds Banking Group, Mizuho Financial Group, MUFG Bank, Nasdaq Ventures, Nomura, Sumitomo Mitsui Banking Corporation, State Street Corporation, Temasek, Tradeweb, UBS and WisdomTree.
We partnered with Fnality in November 2021, working closely with its business development team and C-level executives to promote awareness of Fnality in top tier international and national media. This has included media announcements of successful Proof-of-Concept completions, company appointments and multiple fundraising rounds.
Alongside traditional press office activities, we run PR campaigns to boost the profiles of Fnality’s key spokespeople as thought leaders demonstrating how DeFi can revolutionise the challenges faced by traditional finance. Strategic counsel is also provided on broader communication and PR activities when engaging with internal and external stakeholders.
Our PR campaigns have included Fnality’s closing of both its £77.7 million Series B and £99.7 million Series C funding rounds, and completing the world’s first blockchain payments system at the Bank of England.
We continue to support Fnality’s long-term growth as it rolls out the world’s first regulated DLT platform globally.
500+
Pieces of coverage secured within key media outlets
National
Regular national journalist briefings w/ C-level executives
Always-on
Always-on strategic counsel and communications planning