PHA has been shortlisted in the Best Integrated Campaign (Large) category at the UK Search Awards for our work with HiPP Organic.
Recognising excellence across SEO, PPC and content marketing, the UK Search Awards has become one of the most respected and established awards programmes in the search industry. Being recognised alongside some of the UK’s leading agencies and brands is a fantastic achievement for both our team and our client.
The shortlisted campaign reflects a shared ambition between PHA and HiPP Organic to rethink the role of search. As the brand evolved its focus towards advocacy, subscriptions and long-term parent relationships, our challenge was to ensure search did more than drive immediate sales. It needed to help parents discover trusted information, find reassurance and build confidence throughout their parenting journey.
Rather than focusing on channels in isolation, we developed an integrated strategy built around real parent needs. By combining SEO, Paid Search, content marketing, Shopping campaigns and BabyClub acquisition, we created a connected search ecosystem designed to support parents at every stage, from pregnancy and newborn feeding to weaning and early childhood development.
The campaign delivered strong commercial growth while expanding HiPP Organic’s visibility across traditional search and emerging AI-powered discovery experiences. It also helped strengthen the brand’s position as a trusted source of information and support for parents navigating important feeding and development decisions.
This latest nomination is a reflection of the strategic thinking, creativity and collaboration behind the campaign. We’re incredibly proud of what we’ve achieved alongside the HiPP Organic team and grateful for the partnership that made it possible.
Winners will be announced at the UK Search Awards later this year.
More from us
At PHA, we believe search has evolved beyond rankings and keywords. Today’s audiences move between search engines, AI platforms, social communities and peer recommendations, often within the same decision-making journey. Our integrated approach brings together SEO, content, paid media, PR and audience insight to ensure brands are visible wherever discovery happens.
Working with HiPP Organic is a great example of our philosophy in action. By organising activity around audience needs rather than channel silos, we helped create a search strategy that connected visibility, trust and commercial performance.
As an award-winning integrated communications agency with specialist expertise across search, digital marketing, PR, social media and reputation management, we help brands build visibility wherever audiences discover information, whether that’s through traditional search engines, social platforms, online communities or increasingly, AI-powered search experiences.
For brands looking to strengthen their search strategy in an increasingly AI-influenced landscape, get in touch with our team at hello@thephagroup.com.