Yorkshire Water: Straight from the tap
Yorkshire Water content rollout
When customers have questions, they want straight answers. Yorkshire Water needed a scalable way to address recurring concerns across complex topics, from infrastructure investment to water management. By combining strategic reputation management with creative storytelling, we developed an evergreen social content series that delivers clear, consistent answers directly to customers’ inboxes, reducing pressure on customer service teams while building trust through transparency.
Objectives
Create a cohesive and engaging content series that groups the multiple themes under one overarching concept to reduce repeated inquiries.
Provide a clear, consistent narrative that speaks directly to our audience’s interests and concerns, whether it’s about water management, regulatory practices, or the future of infrastructure.
Concept
When answering real people with real questions, it’s important to put honesty first.
‘Straight from the tap. Bringing People & Purpose to the Forefront.’ combines transparency with facts and is underpinned by hope and the promise of progression.
Production
We collaborated with Yorkshire Water to create a watertight script that delicately answers all the key pain points for customers.
Using multi-angle camera POV and a teleprompter for accuracy, we were able to capture all the content – and B-roll – in a single-day shoot.
Output
In total, we created 3 videos and 2 animations, each roughly 2-3 minutes long, which are sent to customer DMs on social media.