Award-winning integrated communications agency The PHA Group has been appointed by smart home security brand Reolink to lead its UK consumer PR programme.
The appointment will see The PHA Group deliver an integrated press office strategy designed to raise awareness of Reolink’s innovative home security solutions among UK consumers.
Working across the brand’s growing portfolio of smart security products, The PHA Group will be responsible for ongoing media relations, product review programmes, new product launch communications, thought leadership opportunities and creative campaign activations. The agency will also provide strategic counsel to support Reolink’s continued growth in the UK market.
Founded in 2009, Reolink has established itself as a leading innovator in smart home and business security technology, offering easy-to-use, reliable and intelligent surveillance solutions to customers worldwide on a no-subscription basis.
The partnership comes at a time of increasing consumer interest in smart home technology, with Reolink continuing to expand its product offering and strengthen its presence across the UK.
Ali Park, UK Country Manager at Reolink, said: “As demand for smart home security continues to grow, we’re excited to be working with The PHA Group to help tell our story to UK consumers and showcase how Reolink’s innovative technology can help people protect what matters most. The team demonstrated a strong understanding of both the current consumer landscape and the media opportunities available to support our ambitions in the market.”
Suzanne Haysler, EVP Consumer at The PHA Group, added:
“We’re delighted to be working with Reolink at such an exciting stage of the brand’s growth journey. The home security category continues to evolve rapidly, creating significant opportunities for brands that can demonstrate innovation, reliability and genuine consumer value. We look forward to delivering creative and impactful results that helps strengthen Reolink’s position within the UK market.”
The account will be led by The PHA Group’s Consumer PR agency team.
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PHA is an award-winning, earned-first integrated communications agency, known for helping brands build awareness, credibility and connection with their audiences. From fast-growth technology disruptors to established consumer names, we work with brands like Reolink to translate innovation into impactful storytelling that resonates in a competitive UK landscape.
Our specialist Consumer team combines strategic insight with creative execution to deliver standout press office programmes, product launches, influencer engagement and integrated campaigns that drive both visibility and commercial results. Working seamlessly across earned, social, digital and paid channels, we create connected campaigns that meet audiences wherever they are.
With a strong track record in the smart home and consumer technology space, we understand how to position brands at the intersection of innovation and everyday life, bringing products to life through compelling narratives, expert commentary and culturally relevant moments.
If you’d like to find out more about how we can support your brand’s growth, start the conversation and get in touch with our team at hello@thephagroup.com.