Virgin Management

Bespoke content consultancy to empower Virgin’s inhouse team

Virgin Management’s editorial brand team was already publishing great quality content, but they wanted to make sure their content production was reaching its full potential in positively influencing brand perception and reaching target audiences.

We provided content consultancy services for their Spotlight content campaigns to help improve their paid social and content distribution process, strategy and management and guide them in reporting campaign results.

We restructured Virgin Management’s paid social and content process for these campaigns, introducing clear content KPIs to determine success criteria. Next, we delivered monthly discovery workshops for each campaign, helping the team to understand and define the purpose of their content, build priority audiences and set the best distribution channels for the required results.

A new content campaign framework, bespoke editorial calendar and distribution strategy were created for Virgin Management to follow. We then worked alongside their team to plan, run and optimise their paid social strategy, providing support and guidance to assess whether the content being produced was meeting the desired goals.

Finally introducing a reporting cycle helped Virgin Management capture those all-important results and feed them back into the overall process to shape future content campaigns.

We restructured Virgin Management’s paid social and content process for these campaigns, introducing clear content KPIs to determine success criteria. Next, we delivered monthly discovery workshops for each campaign, helping the team to understand and define the purpose of their content, build priority audiences and set the best distribution channels for the required results.

A new content campaign framework, bespoke editorial calendar and distribution strategy were created for Virgin Management to follow. We then worked alongside their team to plan, run and optimise their paid social strategy, providing support and guidance to assess whether the content being produced was meeting the desired goals.

Finally introducing a reporting cycle helped Virgin Management capture those all-important results and feed them back into the overall process to shape future content campaigns.