Aileen Allkins

Aileen Allkins’ 25-year career spans some of the biggest names in global technology, our challenge was to work with her to launch her own consultancy

We supported customer service leader Aileen Allkins on her 18-month journey from Global VP Customer Service and Support at Microsoft to establishing her own business. This spanned developing the international business’ messaging, creating a visual brand identity, building a digital presence and a robust content creation programme, handling partnerships and activating a proactive social media and press campaign.

Our brief started with Aileen’s vision of moving back to the UK and launching a consultancy to help enterprise-scale businesses deliver a truly exceptional customer experience.

We began by workshopping the business’ strapline, operating principles, sector focus and visual identify over a number of weeks.

Once the foundation was laid, we built the business’s digital identity, creating an impactful, sleek website to introduce the business and leveraging Aileen’s impressive background to capture prospective clients. We refreshed her LinkedIn profile and began proactively developing content that aligned her views with the key sector stories of the day.

Despite lockdown affecting launch event plans, we delivered the public launch of Aileen Allkins Consultancy with a media and social campaign that generated coverage in The Independent, garnered 1,019 LinkedIn reactions and drove 622 visitors to the website.

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Since launch the website has had over 6700 visitors, with LinkedIn content capitalising on Aileen’s growing audience and driving 45% of all web traffic: the click-through rate stands at almost double our industry benchmark, and the engagement rate is 150% above target.

The target audience is hugely engaged, with visitors spending an average of 1min 40 secs on-site and viewing three pages – an indication of the content’s resonance.