We are delighted to announce that we have been appointed by The Dawn Rehab, an addiction and mental health centre based in Chaing Mai, to continue to support with the brand’s PR strategy for the next year.
Our strategy will be focused on three key objectives:
- Raising awareness of The Dawn in the UK media
- Driving new clients to The Dawn by showcasing the holistic and transformational services the centre provides through impactful and targeted media coverage
- Educating the UK public on mental health and addiction
The Dawn Wellness Centre and Rehab Thailand is Asia’s only internationally accredited (Commission on Accreditation of Rehabilitation Facilities) behavioural health treatment centre. Located on a beautiful riverfront property, The Dawn Rehab primarily caters to international clientele especially those from the UK, USA, and Australia.
Their treatment philosophy is based in clinical evidence that people use substances or develop mental disorders, or other maladaptive coping mechanisms, as a result of trauma and/or adverse life experiences. As a result, they address clients’ presenting and underlying issues by employing a trauma-informed, person-centered approach.
At a time where the NHS are under scrutiny for wait lists and access to mental health services, our team will work closely with The Dawn Rehab to boost widespread awareness of the other options available to individuals in need of support, as well as use their clinicians’ expertise to educate UK consumers on an array of mental health conditions – from anxiety to addiction.
Reeya Chaicharas, Head of Marketing at The Dawn Rehab, said:
“We’re delighted to be continuing to work with The PHA Group in 2025. With a vast amount of The Dawn Rehab’s clientele coming from the UK, it’s important that we’re building a presence in the UK media and offering Britons alternative options for quality care – especially in a time where mental health and addiction is so prevalent.”
Amy Humphreys, Director of Healthcare at The PHA Group, commented:
“We’re excited to work with The Dawn Rehab over the course of 2025 to continue raising their profile within the UK press. Mental health continues to be a key talking point in the media, and it’s vital we continue to generate wider awareness around different mental health conditions – to help to break down stigma.
Our team of healthcare specialists will play an important part in ensuring The Dawn Rehab are central to these media conversations and will work closely with The Dawn team to drive impactful coverage and achieve the centre’s key objectives.”
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