Nodor Group, the largest manufacturer of dartsboards and darts in the world, has given PHA a press office brief.
Founded in 1919, Nodor’s portfolio includes Winmau, the Professional Darts Corporation’s exclusive dartboard provider, and Red Dragon, a brand at the cultural forefront of the sport. The products from these brands are sold in over 100 countries worldwide and trusted by elite professionals, including multiple PDC World Champions.
The retainer will see PHA supporting Nodor through to the World Darts Championship at Alexandra Palace in December, with a brief that spans product PR, ambassador profiling, business profiling and company news distribution.
Commenting on the appointment, Angela Warnes, Global PR Director of Nodor Group, said: “As we continue to grow, it is important to partner with an agency that understands our ambitions and can help tell our story to new audiences. We’re excited to see what we can achieve together with the PHA team.”
Daniel Funston, the account lead at The PHA Group, added: “We’re thrilled to have been appointed by Nodor at such an exciting point in its journey. The business has built an outstanding reputation for quality and innovation, and it’s perfectly positioned to capitalise on the remarkable growth we’re seeing across the sport.
“Darts is one of the fastest-growing sports in the world attracting new audiences, reaching younger fans and enjoying unprecedented levels of mainstream attention. This creates fantastic opportunities for brands like Winmau and Red Dragon that want to lead the conversation and help shape the sport.”
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