The PHA Group has been appointed by Leonardo Hotels UK & Ireland, one of the fastest-growing hotel groups in Europe, to deliver consumer PR support across the Leonardo Hotels and Leonardo Royal brands. The remit spans press office activity, influencer outreach, and integrated campaign support.
Known for creating spaces that offer comfort, familiarity, and strong value for money, while combining affordable luxury with consistently high service standards, Leonardo Hotels has a strong focus on inclusivity and authentic hospitality, aiming to ensure every guest feels welcome and well cared for.
With over 40 hotels situated in prime locations across the UK, including London, Manchester, Edinburgh and Liverpool, Leonardo Hotels is recognised for its contemporary design, warm hospitality, and thoughtfully curated amenities. From bespoke DREAM beds designed for a restful night’s sleep to spacious rooms and relaxed dining in the Bar & Grill, each hotel provides a welcome retreat after a busy day of exploring.
Leonardo Royal Hotels, of which there are nine in the UK, delivers an elevated stay experience designed for both leisure and business travellers. Each Royal hotel features stylish interiors and refined dining at the brand’s signature restaurant, Leo’s. Guests can also enjoy luxurious spa and wellness facilities and standout city-centre locations – combining luxury and convenience for a truly memorable stay.
A cross-office team from The PHA Group’s northern offices in Manchester and Leeds, alongside its London-based consumer team, will work in close partnership with the Leonardo Hotels team to elevate brand awareness and cut through competitive consumer media landscapes, increasing visibility across national, lifestyle, and trade media, alongside targeted influencer partnerships.
Suzanne Cannon, Head of Marketing at Leonardo Hotels, said: “We’re excited to be working with PHA as we continue to strengthen the profile of both the Leonardo Hotels and Leonardo Royal brands across the UK and Ireland. As our portfolio grows, it’s increasingly important that our communications reflect what truly sets us apart – our commitment to inclusive, authentic hospitality and consistently high-quality guest experiences. The PHA Group’s strategic approach to consumer PR and influencer engagement makes them a strong partner to help us connect with new and existing audiences in a meaningful way.”
Suzanne Haysler, EVP of Consumer, at The PHA Group, commented: “We’re delighted to be appointed by Leonardo Hotels UK & Ireland to support the continued growth of both the Leonardo Hotels and Leonardo Royal brands. The group has built a strong reputation for delivering consistently high-quality guest experiences, and we’re excited to help amplify this through strategic consumer PR, creative campaigns and targeted influencer partnerships. Our focus will be on driving meaningful brand awareness and visibility across key media channels in an increasingly competitive landscape.”
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PHA is an award-winning earned-first integrated communications agency. It builds, grows and protects brands & reputations for a portfolio of consumer, corporate, technology, b2b and health clients in the UK and internationally.
With strategy and creative at its heart, PHA delivers dynamic campaigns across earned, social, digital and paid media – engaging audiences everywhere they are, always. Working as one, its agile multi-disciplined teams solve creatively to MAKE IT MATTER.
If you’re interested in getting to know our team better, we would love to talk. Start the conversation and get in touch with our team of specialists today at hello@thephagroup.com.