ORDO renews partnership with PHA, an award-winning PR agency, as the innovative UK oral care brand continues its rapid growth journey. Following a successful first 12 months working together, ORDO has extended its partnership with The PHA Group to build on the brand awareness, media profile and industry authority achieved across consumer, business and healthcare audiences.
Since first partnering with The PHA Group, ORDO has strengthened its position as one of the UK’s most talked-about oral care challenger brands, securing high-impact media coverage, doubling the brand’s share of voice, building its profile among consumer and trade audiences, and cementing founder Barty Walsh as a leading voice within the oral care industry.
The continued partnership will see PHA build on this momentum through an integrated press office programme designed to further elevate ORDO’s reputation for innovation, accessibility and design-led oral care solutions.
A key focus for ORDO’s agency support will be strengthening the challenger brand’s share of voice in the consumer space, raising its profile as a brand offering brilliant technology at an affordable price point, while continuing to support ORDO’s mission to improve oral health habits among younger generations and champion the importance of children’s oral health education.
Commenting on the decision as ORDO renews partnership with PHA, Becks Wiper, EVP at PHA, said: “We’re delighted to be extending our partnership with ORDO, which has been a real testament to the power of long-term, collaborative partnerships and the impact of a proactive and integrated communications approach.
“At PHA, we work closely with brands to uncover compelling stories, build authority and create opportunities that drive reputation and growth. We’re incredibly passionate about working with challenger brands, and we drive that passion into delivering tangible results where it matters most for our clients. We’re excited to build on the success of the past year alongside ORDO as it evolves its presence within the oral care space.”
Alongside this, PHA will continue to grow ORDO’s share of voice across the oral care and consumer health sectors through a programme of proactive media engagement, product placement and expert commentary. The programme will further raise the profile of founder Barty Walsh while strengthening relationships with healthcare professionals, dentists and oral health advocates to amplify ORDO’s mission to challenge the status quo and inspire better oral care habits across the UK.
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The PHA Group is an award-winning integrated communications agency and a leading consumer tech PR agency, helping ambitious challenger brands build awareness, strengthen reputation and drive commercial growth through strategic communications.
From disruptive start-ups to established household names, we partner with brands that are redefining their categories through innovation. Our specialist teams deliver integrated campaigns spanning media relations, product PR, thought leadership, influencer engagement, executive profiling and crisis and reputation management, helping clients stand out in increasingly competitive markets.
We have extensive experience supporting brands across consumer technology, health and wellness, consumer lifestyle and e-commerce, transforming product innovations into compelling stories that resonate with consumers, media and industry stakeholders alike. Whether launching a new product, increasing share of voice or building founder profiles, we create communications programmes that deliver measurable impact.
Demonstrated through our work with ORDO and many others, we help challenger brands turn momentum into market leadership, building credibility, driving conversation and creating lasting connections with key audiences.
If you’d like to find out more about how we can support your business, start the conversation and get in touch with our team at hello@thephagroup.com.