Natalie Peat, Account Director at The PHA Group, recently explored the real‑world impact of the Renters’ Rights Act and proptech in an article for Property Reporter. As rental reform reshapes the market, proptech businesses face a new communications challenge: how to build clarity, credibility and trust at speed.
The Renters’ Rights Act marks one of the biggest shifts the UK rental market has seen in a generation. With the abolition of Section 21 evictions, tighter rent controls and new redress mechanisms, the balance of power between landlords and tenants is fundamentally changing.
For proptech businesses, this is a moment of opportunity but also of scrutiny.
As Natalie explains in the article, “Removing friction between landlords and tenants can only be a good thing. Proptechs are stepping up to make the rental experience simpler, more transparent and more supportive for everyone involved.”
But technology alone is not enough. As regulation tightens and tenant awareness grows, how proptech brands communicate their role, responsibilities and value will increasingly define their success.
Where the rental reality still falls short
Despite regulatory change, renting in the UK is still often defined by fragmented communication, paper‑heavy processes and unclear audit trails. When disagreements arise over repairs, rent changes or eviction notices, tenants can struggle to evidence their position without time‑consuming searches through emails or paperwork.
This disconnect risks leaving well‑intentioned legislation underused. “Rights that exist in theory can be difficult to enforce in reality when systems don’t support clarity, record‑keeping or transparency,” says Natalie.
How proptech is helping support renters’ rights
Tenant‑facing technology is increasingly translating complex regulation into practical, everyday tools. By digitising documents, communications and payment histories, proptech platforms give renters clearer visibility over their tenancy and create shared records that benefit all parties.
Centralised document hubs make it easier for tenants to access contracts and compliance records. Clear rent histories provide transparency around changes and timelines. In‑app communications and repair logs create verifiable records, should disputes escalate.
Platforms such as Goodlord, Fixflo and Hybr reflect a wider move towards a more structured and accountable rental experience where renters are better informed, and landlords can clearly demonstrate compliance with the Renters’ Rights Act.
Why clarity and trust matter in a regulated rental market
As regulation tightens and tenant awareness grows, proptech companies are operating in an environment where trust is increasingly central to adoption and growth. How platforms explain their role, their safeguards and their impact matters not just to their customers, but to partners, media and regulators also.
This makes clear, consistent communication an important part of how proptech businesses operate in a regulated market. Explaining how technology supports renters’ rights in plain language and real‑world terms helps align expectations and builds confidence in both the product and the business behind it.
The Renters’ Rights Act and proptech represent a pivotal moment for the rental sector. Technology alone will not deliver better outcomes, but well‑designed, renter‑focused platforms can make rights easier to understand and apply in practice.
Read Natalie’s full article on renters’ rights vs the rental reality on Property Reporter.
More from us
The PHA Group supports proptech, technology and platform‑led businesses with strategic PR, integrated communications and reputation management, helping them navigate regulatory change, market disruption and periods of rapid growth.
If you’re operating in a more regulated, tenant‑focused rental market and need to articulate your value clearly to media, policymakers and customers, our team of specialists can help. Get in touch today and start the conversation at hello@thephagroup.com to discuss how strategic communications can support your growth.