Dig & Dig

Dig & Dig is PHA’s digital and social-first agency built for brands ready to accelerate growth in a fast-moving, AI-first world.

Today, brands are discovered differently. Audiences don’t rely on a single search engine or platform – they discover through social feeds, creator content, AI-powered search, and cultural conversations happening online. Attention is fragmented, algorithms decide visibility, and competition for relevance is constant.

That’s where Dig & Dig comes in.

SPEAK TO the Dig & Dig team

Play Video

Transforming ambitious brands from unseen to unmissable

Dig & Dig delivers full‑funnel digital marketing designed to drive measurable, meaningful impact. Our team blends strategic thinking with hands-on execution across:

We combine decades of experience with the pace, curiosity and adaptability required to win in today’s landscape — helping brands move faster and smarter. Our approach is simple: think boldly, work smart, and move fast.

Powered by PHA. Built for Modern Discovery.

Dig & Dig is part of The PHA Group, an earned-first integrated communications agency. This means our clients benefit from more than digital expertise alone.

Together, we turn attention into awareness, awareness into conversation, and conversation into growth.

For brands already working with PHA, Dig & Dig strengthens your ability to win across search, social and performance. For brands discovering us through digital, you gain access to a broader, fully integrated communications offering.

Meet the team at Dig & Dig

Matt Raven

Executive Vice President

With over 16 years’ experience, Matt has deep expertise in search and content strategy across owned, earned and paid channels.

Having developed hundreds of ROI-positive campaigns for a huge variety of B2C and B2B brands, he knows how to drive qualified traffic, generate high-value leads and improve brand reputation.

Hayley Jones

EVP, Digital

With over 14 years of experience, Hayley has deep expertise in social media, influencer and content strategy, having devised and managed hundreds of ROI-positive campaigns for a variety of consumer and corporate brands.    

Hayley leads day-to-day operations and collaborates with our partners to build digital and social media strategies that drive lasting impact.  

David Taylor

SVP, Digital

David is a commercially experienced Digital Marketing Leader with over 20 years of experience driving business growth through full-funnel, digital-first strategies in B2C, B2B, and B2D markets.

Hailey Burnham

Media Director

With over 8 years of experience driving performance across B2B and B2C campaigns, Hailey specialises in paid social, programmatic, and analytics, with deep expertise in Meta and LinkedIn advertising.

She brings a data-driven approach to media planning, using precision and analytics to maximise ROI and campaign impact.

Joe Toal

VP, Social

Joe specialises in organic social, primarily strategy build and execution, content strategy development, audience engagement and performance reporting. Joe has over 12 years’ experience working within social, delivering impactful cross-platform strategies for brands across corporate and consumer sectors, ranging from SMEs through to international conglomerates. Joe also specialises in social listening and has experience within online reputation management.

John Masserini

Senior Media Strategist

With over 7 years of experience driving growth for B2B organisations, John specialises in building full-funnel digital strategies across owned and earned channels.

He brings expertise in search optimisation, integrated and digital marketing, and has developed strategies to align complex buyer journeys from awareness to conversion.

Oliver Reading

Paid Search Senior Account Director

Oliver is a Paid Search specialist with over 11 years of experience driving performance through Search, Shopping, Performance Max, and Demand Gen campaigns. He has partnered with leading brands including Boots, Schöffel, and Citizen Watches to deliver strategies that maximise ROI and accelerate growth.

Jenny Eckloff

Senior SEO Account Director

Having worked in the SEO industry for 8+ years, where she has gained experience in content & Digital PR, Jenny has carved her niche and specialised in all things Technical SEO. Having worked on a range of clients (such as Argos, Skatehut, HiPP Organic, GAME) in an array of different industries during her career, she excels at problem solving and all things lead by data.

Avit Virdee

Senior SEO Account Manager

Avit Virdee is a Senior SEO Account Manager, specialising in SEO/GEO content strategies, technical SEO and international optimisation. With experience across ecommerce, B2B and local business sectors, she has delivered measurable growth for clients including HiPP Organic, Victoria Beckham Beauty, Jon Richard and others. Skilled in data-led strategy, Avit creates tailored strategies that connect audiences with brands in meaningful ways.

Gabriela Cerbeanu

Paid Media Manager

Gabriela is a Paid Media Manager with over 4 years of experience working across a range of B2B and D2C clients in areas including tech, retail, food, and professional development. Specialising in strategising, planning, and optimising, she takes a collaborative and client-focused mindset in her day-to-day.

Maria Niderman-Ash

Social & Influencer Manager

Maria Niderman is a Social Media and Influencer Manager with over 10 years of experience shaping digital-first brand storytelling across fashion, travel, lifestyle, and culture. Known for blending strategic thinking with a strong creative instinct, she specialises in influencer partnerships, creator relations, social growth, and culturally relevant campaigns that actually connect with audiences, not just algorithms.

Mariana Thome

Media Strategist

Mariana brings expertise in marketing analytics, with a focus on media strategy and performance across B2B and B2C markets.

She’s helped brands optimise spend and improve results through insight-driven planning and cross-functional collaboration.

Yasmin Raache

Social Creative

Yasmin is a Social Creative here at Dig & Dig, developing and delivering social-first content for a range of premium client accounts. She specialises in short-form video, graphics, and copy optimised for social platforms, whilst supporting community management and influencer collaborations.

Eleni Sutton

Junior Account Executive

As a Junior Account Executive, Eleni works across the Organic Social team, supporting the day-to-day running of a diverse portfolio of accounts. Since joining as an intern, she has contributed to activity across the health, sport, beauty, luxury, and business sectors. In her role, Eleni supports with pitching, research, drafting content, influencer research and outreach, and key administrative tasks.

Clients we've worked with

LinkedIn isn’t a place where people go to buy; it’s where they go to learn. Dig & Dig really understood that. By leaning into our proprietary data and thought leadership, we were able to grow our audience at scale, position Risk Ledger as a credible voice in supply chain security, and drive meaningful performance improvements across the funnel. This work laid the foundations for sustainable growth, not just short-term wins.

James Alliband, Head of Marketing

Contact the team at Dig & Dig

Boston office: 24 School Street, Boston, MA 02108 | Open in Google Maps
London office: 11 Slingsby Place, London, WC2E 9AB | Open in Google Maps

hello@diganddig.com

Part of PHA's integrated offering

What unites us is simple: an obsession with impact. We dig deeper to uncover insights others miss — blending strategy, creativity, and data to fuel growth that lasts.

Our team combines decades of expertise with the agility and hunger of a challenger. From content strategies that drive discoverability to social campaigns that build real communities, we help ambitious brands take their place on the map — and stay there.

Dig & Dig isn’t just another agency. We’re partners in your corner, relentless in pursuit of visibility, credibility, and growth. And as part of The PHA Group, we connect you to one of the UK’s leading networks in digital, PR, and social.

Speak to the team at Dig & Dig

Dig & Dig FAQs

What services does Dig & Dig provide?

Dig & Dig is a digital marketing agency providing full-funnel digital marketing services designed to help brands grow visibility, engagement and revenue. We develop bespoke integrated strategies that help brands reach audiences across search engines, social platforms, creator networks and AI-powered discovery environment.

How do you help brands improve visibility in AI search and modern discovery platforms?

We help brands improve discoverability through a combination of SEO, Generative Engine Optimisation (GEO), content strategy, digital PR and audience-led content creation. Our approach ensures brands have increased visibility wherever audiences are researching, comparing and making decisions online.

How do you measure the success of a digital marketing campaign?

Every strategy begins with clear business objectives and measurable KPIs. Depending on your goals, we track metrics such as organic traffic, search visibility, social engagement, lead generation, website conversions, customer acquisition and return on investment.

What industries do you work with?

Our team works with brands across a wide range of sectors including technology, professional services, finance, consumer goods, healthcare, education, hospitality and lifestyle. Whether you're an established organisation or a high-growth challenger brand, we create tailored digital marketing strategies based on your commercial objectives.

Why should I choose Dig & Dig instead of managing marketing in-house?

Working with a specialist digital marketing agency gives brands access to a multidisciplinary team of strategists, SEO specialists, social media experts, content marketers, paid media professionals and analysts. This allows businesses to benefit from broader expertise, industry-leading tools and a fresh strategic perspective without the cost of building a large in-house team.

How does Dig & Dig work with The PHA Group?

Dig & Dig is part of The PHA Group, combining specialist digital marketing expertise with the support of an integrated communications agency. This gives clients access to services spanning SEO, social media, PR, creative strategy and reputation management through a single agency partner.