Business for Health

Positioning a social enterprise as a core voice for UK businesses tackling economic inactivity through workplace health and wellbeing

Business for Health is a coalition of some of the UK’s largest and most prominent businesses, all calling for the introduction of preventative care and workplace wellbeing to address the record number of people out of work due to long-term health issues. 

Over two years, our communications strategy focused on highlighting to international, national and trade media the importance of incentivising employers, businesses and investors to incorporate ‘health’ into ESG mandates.

The PHA Group worked closely with Business for Health to mobilise its network of spokespeople and members of its Consortium to deliver high impact coverage that would engage businesses, employees and poilcymakers. These spokespeople included senior leaders from household name businesses across the UK, stakeholders from Parliament and a range of campaign groups. Our strategy focused on landing succinct and aligned messaging which called for the prioritisation of workplace health checks, wellbeing programmes and diagnostic testing. 

Activating an integrated PR and Public Affairs campaign ensured that we could highlight critical points related to complex workplace health issues and tie them to the broader economic impact.

This included launching two industry reports to media, announcing a strategic partnership with the Office of National Statistics (ONS), and regularly engaging the media to share expert commentary and op-ed articles. These covered a range of topics including prevention-focused health policy, innovation in health technology, healthy longevity strategies informed by international initiatives, and regional projects supporting the levelling up agenda.

Our comprehensive strategy delivered consistent national and top-tier trade media coverage, international broadcast appearances, regular by-lined contributions and a strong news commentary function for the organisation. These efforts elevated Business for Health’s CEO and Chair as leading voices on UK economic inactivity, healthcare policy, and the need for preventative health.

          "The relationship with PHA was very much a strategic partnership, rooted in shared goals, a proactive approach and trust to get things done."        

              Tina Woods            

              CEO            

          “PHA always deliver. They have been the ideal agency partner for Business for Health, churning out creative and impactful communications for our cause like a machine. Hugely trusted and very reliable.”        

              Lord James Bethell            

              Chair and Former Health Minister